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YOLO; You Only Live Once!
2017년 04월 28일 (금) 12:25:56 GLOBE globe@jbnu.ac.kr


Are you satisfied with your life? Or do you know anyone that does not live a satisfying life? There should be someone next to you who sometimes complains about their life. Everyone knows that they live only once in their lifetime. They try to live well, but some people cannot. Then, how can we live a fascinating life? You live only once, so let’s find out how and what is the ‘Yolo Life.’

YOLO is an acronym for “You only live once.” It is similar to the Latin phrase “Carpe diem” (Seize the day). It implies that the person should enjoy his or her own life, even if that comes with some risks, as if there would not be another chance for their own life.

●How Did This Word ‘Yolo’ Become Famous?
YOLO and “You only live once” are both used in pop culture, music, or movies. They were both popularized by the song The Motto by rapper Drake in 2011. The word “YOLO” was mentioned several times in his tracks to promote this song. As he wanted, the song was ranked number one on the Billboard Rap Chart in 2012. As the song was popularized, the phrase “YOLO” has continued as a trend. This word “YOLO” also entered the Oxford English Dictionary in 2016.


Barack Obama, the former president of the United States, mentioned “YOLO, man” in the two-minute comic video to promote ObamaCare, which was his signature health care law. This meant that his health care law was essential for the only life.
Kim Nan-do, a professor of Seoul National University and author of the book You Are Hurting, That is Why You Are Youth, chose YOLO as the 2017 trend. He said, “It is the natural result that people focus on the present situation rather than invest in the unrest of the future.”

●The New Trend, YOLO


Nowadays, the world is at low growth. In the old days, people just vaguely prepared for their lives, but nowadays people who are in their 20’s and 30’s focus on their everyday lives and this is called “YOLO life.” This is different from the older generation because the older generation invested in their futures, not their everyday pleasures. “YOLO life” shows people’s attitude that puts importance on enjoying their day-to-day life with what they have now. As the YOLO life became developed, people became more concerned with the present experience and value. This trend made some neologisms:
Today tribe: People who enjoy the YOLO life. They build concrete happiness by doing their best to live each day.
Aloner: This kind of person chooses self-isolation because they are just happy when they are alone. Eating alone, drinking alone, and watching a movie alone are natural and pleasant to them.
Staycation: People who enjoy the holidays by staying in a nearby pension or hotel.

●Buy Like Us, YOLO


People who live the YOLO life believe that making their lives more affluent with the money they now have is better rather than having just lots of money. They have an aspect of the investor who bet boldly for today’s happiness. There are some people who are affected by this new consumption trend.
New Normal middle-aged people: These people are based on the 40-somethings and 50-somethings who live much younger than their ages. They have become the driving force of 2017 consumption. They try to accept the changing society with their status, authority, and way of thinking. Also, they are liberal with money for their own lives, especially the men. The consumption rate of middle-aged men in their 40’s and 50’s for using internet increased 188% in 2016 compared with 2015.
Early-healing tribe: These people pursue happiness in their lives by healing their mental or physical problems, especially in their 30’s. They go on a journey for their own sakes and exercise hard for their own bodies. For their self-improvement and healing, they buy books and learn foreign languages. They do not think they are preparing for the futures, but focus on consumption for their personal tastes.
Tidy-life tribe: These people try to consume just what they want rather than buy plenty of space-destroying appliances. This tidy-consumption trend is similar to “Minimalist Life.”

●Be Rational, Though!


Some young people abuse the concept of YOLO. This can be an excuse to dive into reckless behavior without thinking or with less thinking through the consequences of their actions, as if destructive behavior and false decisions are normal. For example, 21-year-old rap artist Ervin Mckinness died in a car accident in 2012 after he posted his message from his Twitter account: “Drunk after going 120 drifting corners #YOLO.” Be careful with using “YOLO.” It should not be used for meaningless purposes.

The YOLO life has a wonderful meaning of living our extraordinary life only once. However, this phenomenon occurs because the young generation is always full of anxiety and does not have hope for the future. The YOLO phenomenon can help the young generation by giving hope for the future again, like a resting period. Why don’t you be a person who enjoys the YOLO life? YOLO!

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