-In hope of upgrading Han-ok to show it proudlyJeonju is a city of taste, manners and tradition. Jeonju boasts bibimbab, hanji and Han-ok and maintains the traditional heritage by holding events such as Pungnamje. And for a few years, Jeonju has used Han-ok village as a sightseeing resource and produced a great result. The village stimulates the economy in Jeonju because every year many tourists visit there. We can enjoy various events and feel mystery around the Han-ok village. However, this place has still some problems that we should point out.
Being bound to tradition
The best way to globalize is ‘regional globalization’. Through special individuality, the regions can show off themselves to the world. In this way, Jeonju is coloring itself with its tradition. Actually, in the 1930s, Koreans built up the Han-ok village around Gyodong and Pungnammun as a resistance to Japanese influence. Today, Jeonju reconstructed the Han-ok village to revive this spirit and preserve tradition. But Jeonju is tied to tradition too much. Of course it isn’t an obstacle, but Jeonju sticks to tradition too much and limits development. Tradition shines when it lets the present look back to the past and produces a new point of view to the future. But Jeonju’s tradition is just in the past and isn’t about the future. It is a problem.
Japanese style Han-ok
Han-ok village is a special heritage which shows the tradition and represents the region. But the Han-ok in Jeonju is usually Japanese style, influenced by the Japanese empire’s invasion. The typical difference between Korean and Japanese is the rafters. A Korean style rafter is like the spokes of a wheel and the Japanese style is horizontal. Also, Korea uses round and square rafters while Japan uses only square rafters to build Han-oks. The public doesn’t know it, but experts, such as professors, are criticizing it. Guides have trouble in introducing the Han-ok village due to this fact. You can raise a question about how it can be tradition if it is usually Japanese style.
Needing a wide chain of stores
Jeonju Han-ok village should organize a chain of stores and increase the variety of events. Other provinces have already organized chains of stores. Through these chains, they share helpful information. In this way, Gyeongsangbuk-do added an experience complex and Jeollanam-do increased stays there.
Jeonju offers many experiences in the Han-ok village. It offers an experience camp for elementary school and middle school students for three nights and four days and opens geomungo(Korean musical instrument with six strings) class and etiquette class for the public. Also, in the alcohol museum, you can make traditional alcohol. But Jeonju doesn’t advertise the Han-ok village’s stay option. The public doesn’t know that there is a stay option. Jeonju city should organize a chain of stores and share information about new events with other provinces.
A Han-ok village is a village where people would literally live. However, no one inhabits there in reality. People such as guides, merchants and building owners don’t live in the village. After finishing their work, they return to their separate homes. If the Han-ok village showed the real lives of its residents, the visitors’ experiences would be more vivid.
The Han-ok village is already a symbol of Jeonju and has become a valuable resource with considerable income. It is necessary that it develops more. How about breaking away from strict tradition and grafting in the modernistic and conventional? How about changing Japanese style into Korean and increasing the reality? If these things are done, Han-ok village will be more attractive and anyone will boast it to another.
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