Korea, the Heaven of Delivery Service
Korea, the Heaven of Delivery Service
  • 승인 2019.09.05 00:53
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Have you ever imagined, that the magical rapid delivery service, as in the animation ‘Kiki’s Delivery Service,’ would one day come true? If not, then it has come true today. Instead of a magical flying broom, there are rapid motorbikes, flying drones and spacious cars that deliver 24/7. In particular, Korean delivery service, especially, is taking the lead in a rapid, safe, and year-round service that delivers throughout the country, a variety of products and food, to the amazement of many other countries. Let’s find out more about.


The Beginning of Delivery Service in Korea

The history of delivery service goes back to the 1980s when it was popular to order milk and newspaper d e l i v e r i e s i n t h e mornings. At that time with the improvement of citizens’ salary it was affordable to own telephones and motorbikes, which built comfortable conditions for delivery service’s development. In 1991, Doosan Corporation launched its internet order service, which reduced waste of labor force and time. Initiated by the lack of sales staff, this service caused big changes in industrial flow. Today, we can order almost everything we see on the internet or in markets. Among them, there are also unusual services, leaving far behind the drone delivery service that attracted much attention last year. There are services such as: YPER – the car hand-wash delivery service that can be reserved to a car’s location; a laundry delivery service called WHASHSWAT Inc.; the Secret Garden – a flower delivery service; and the Daily Secret Bowl – a food delivery service from the outstanding chiefs to special occasions and events.


<Interview with an anonymous CBNU Student>
Could you please introduce yourself? Hello, I’m a student of the Department of German Studies in CBNU. What do you think about Korean delivery services?I think the Korean delivery service is a worldwide-popular and convenient. Indeed, lots of my foreign friends are amazed by how delivery services in Korea delivers whatever, wherever and whenever users want to have something delivered, considering that it’s often free or costs very little. Which delivery services do you usually use? Most of Koreans study and work until late at night, so it’s a common thing for restaurants to be open 24hours. Furthermore, most of these places deliver late night dinners as well, like: chicken, pizza and night snacks. I also enjoy chicken delivery services a lot, when I want to eat at home. Or I use parcel services, when I shop online during my busy days. I believe that the Korean Delivery


The Reasons for the development of the Korean Delivery Culture

Korea's unique 'Ppallippalli' culture

There is a culture called 'Ppallippalli' in Korea. The word 'Ppallippalli' is an adverb that means 'the time taken is very short'. This 'Ppallippalli' culture refers to a behavior of the Korean mindset that tries to process things quickly and is impatient, reluctant to wait. Because of the 'Ppallippalli' culture, people in the past wanted to bring food to the office, or to the workplace, to save time and money going to a restaurant. Delivery


culture was born out of this situation.


Population density

The industrialization of Korea in the 1960s to 1980s led to a rapid population growth and urbanization. As a result, Korea now has a high population density and has become highly urbanized in larger cities. And in populated cities, most people live in apartments. These three factors -high population density, high urbanization rate, and apartments - made it very easy and profitable to deliver to most households.


Using the Delivery Apps

Delivery apps are applications that literally allow customers to order a product that they are buying, to be delivered. Delivery apps turn into large Internet shopping malls that collects individual small restaurants through the convenience of ordering and payment, sharing of information, and various events. This is a good option for people who have trouble making phone orders. The app also provides reviews of restaurants for customers, who don't know what to order or from where to order. They can compare well by reading the reviews of other customers. Finally, we can get discounts by using vouchers and points through various advertisements and promotions. These delivery apps are useful not only for customers but also for restaurants with delivery services. Instead of distributing flyers, delivery apps can advertise the menu directly to the person who wants to order from it. Restaurants also do not have to hire a delivery person through the delivery service. The benefits of these delivery apps have led to the development of an intricate delivery culture in Korea.


The Dark Sides of the Delivery Culture

Safety problems of the delivery person

In Korea, where 'Ppallippalli' culture is prevalent, the speed of delivery is always important. However, the quicker we want to receive our delivery, the more dangerous the situation becomes for the delivery person. Most of Korea's delivery services use motorbikes, which are more vulnerable to accidents than cars because of the way motorbike drivers weave in and out of traffic, frequently, violating traffic regulations such as traffic lights, speed limits, and risky driving to deliver food fast. However, this reckless driving by delivery service drivers poses safety risks not only to their own safety but also that of pedestrians, drivers and passengers of other vehicles.


Delivery app issues: Personal information sharing, under-age drinking


Along with the rapid growth of the delivery market, alcohol sales to minors are becoming a problem. Especially in the case of delivery apps, it is becoming easy to access alcohol for under-aged teenagers. Because anyone can order drinks only after the first adult certification. The issue of personal information leakage in delivery apps is also a problem. Even if a delivery application is registered as a non-member, the address, telephone number, and settlement history remain in the records, and some store owners use the message for marketing such as text message transmission. As such, there are drawbacks to delivery apps. But I hope those drawbacks will be reduced and the delivery culture continues to be a good service for both consumers and restaurants. We also have to recycle the food waste from delivery order and refrain from requesting and expecting a speedy delivery, in order to ensure that delivery culture remains a viable and reliable part of Korean culture.



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